Luminescent Watches

Luminox watches are known by the self-powered lighting system that is unique to them, and assured to last for at least ten years. In order to incorporate this facility, Luminox watches undertake additional manufacturing steps that no other watches in the globe do. The history of Luminox is closely tied to this special feature of its watches.

Richard Timbo and Barry Cohen, two business acquaintances who knew each other through their career as sales representatives, were searching for creating a market through branded products or proprietary technology that would place a barrier on competition. They found the Swiss company RMBG, which had a special lighting technology, and recommended that this technology be incorporated into Swiss watches, and obtained exclusive rights for the employ of the technology in Northern America.

The new fashion watches, which were initially marketed under the brand name of the Swiss company, was soon re-christened Luminox, a name highly suggestive of its special lighting capabilities that had been derived from the Latin roots Lumi, meaning light, and nox meaning night.

The unknown brand of watches was still struggling to make a mark in a competitive market that laid wonderful worth by brand name, when it got a break in the mold of a call from a US navy procurement officer. In 1993 the company received an invitation from the procurement officer of the US Navy SEAL teams to source it with a specially designed variety of watches. The US navy?s Sea, Air and Land (SEAL) teams required a dive watch for utilize on their night missions. Luminox took up the challenge and worked with its Swiss partner for nine months before coming out with the first Navy SEAL watch in 1994.

This was a turning point in the record of Luminox watches. The seal of approval given by the SEAL improved the credibility of the brand and boosted its image in the consumer market. Demand for the watches begun to grow. The company started selling its plastic prototype Luminox watches.

After selling several thousands of its plastic model watches for five years, the company introduced the first steel version, with carbon fiber bezel, in 1999. The steel version of the SEAL dive watches was an instant hit. From this, it was evident to the manufacturers that if they could make the watches in larger varieties and numbers, the market would absorb them. This spurred the company on to an expansion compel and the desire to introduce new models.

In the fall of 2000, the company came out with an all steel succession and an all titanium succession. The new launches were again greeted with resounding success, as the market lapped up both the products. These succession incorporated features that are found in what are considered fine watches, and included 10-year lithium batteries, sapphire glass crystals and anti reflective coating.

The company additionally developed a new version that was targeted at unique customers adding freshness to its variety.

If the call from the US navy was a key milestone in the record of Luminox watches, the Air force was not to lag far behind. The company received a call in 1999 from the Edwards Air Force base informing them that they loved the watches produced by them, and would like to have a version for utilize during their bombing missions. The requirement was to progress something specifically for them, and not to source or even adapt the version that was supplied to the Navy. This gave rise to a series of watches that was developed for employ by F-117 Nighthawk stealth pilots.

Luminox subsequently acquired rights to develop watches for the unique requirements of aviation establishment. Thus was born another variety of watches in the Luminox group.

The company is now working on plans for new ranges of watches for meeting both the requirements of the Navy and the Air Force, and is furthermore taking a few measures to retain and consolidate it?s contain in the retail market.